The difference between the following terms & how they affect search engine rankings are as listed below:
1. Keyword Density
Keyword Density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page.
I recommend using a keyword density ratio in the range of 3 to 4%
2. Keyword Frequency
Keyword Frequency refers to the number of times a keyword or keyword phrase appears within a web page.
I recommend that you ensure that the most important keyword or keyword phrase is the most frequently use keywords in a web page.
But be careful not to abuse the system by repeating the same keyword or keyword phrases over and over again.
3. Keyword Prominence
Keyword Prominence refers to how prominent keywords are within a web page.
The general recommendation is to place important keywords at, or near, the start of a web page, sentence, TITLE or META tag.
4. Keyword Proximity
Keyword Proximity refers to the closeness between two or more keywords. In general, the closer the keywords are the better.
2 comments:
It helped a lot. Thanks for sharing. Is there a proper order of keywords on meta keywords tag?
Hi Dodge,
Thanks for the compliment.
Yes, you must put your good targeted keywords first and after that the remaining ones.
But from now meta keyword does not have much importance in the eye of many search engines. You basically focus more on your keyword rich title and description tag.
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