Difference between Keyword Density | Keyword Frequency | Keyword Prominence | Keyword Proximity

The difference between the following terms & how they affect search engine rankings are as listed below:

1. Keyword Density

Keyword Density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page.

I recommend using a keyword density ratio in the range of 3 to 4%

2. Keyword Frequency

Keyword Frequency refers to the number of times a keyword or keyword phrase appears within a web page.

I recommend that you ensure that the most important keyword or keyword phrase is the most frequently use keywords in a web page.

But be careful not to abuse the system by repeating the same keyword or keyword phrases over and over again.

3. Keyword Prominence

Keyword Prominence refers to how prominent keywords are within a web page.

The general recommendation is to place important keywords at, or near, the start of a web page, sentence, TITLE or META tag.

4. Keyword Proximity

Keyword Proximity refers to the closeness between two or more keywords. In general, the closer the keywords are the better.

Avoid Seven Things - When Looking For Link Partners

Link Building

Below you will find 7 tips for avoiding the major pitfalls:

1. Do not link to sites that are irrelevant to yours. 
2. Avoid sites that have a "Links Page" that is hard to find. 
3. Avoid sites that contain more than 25 to 50 links per page. Outbound links not more than 25 to 50.
4. Do not link to sites with directories that are disorganized.  Again, it could be a "Link Farm".
5. Avoid sites that don't contain valuable information.
6. Avoid sites that have poor linking strategies and/or are connected to "Link Farms".
7. Avoid linking to a lot of sites with a low PR.  A few are OK, but generally aim for sites with a higher PR than yours.