Improve Your Website’s Internal Linking Structure

Internal Linking Structure

A website’s internal linking structure is a crucial part of the overall SEO strategy. Whether it is the end user or the search engines, it is important to optimize a site’s internal structure for maximizing the benefits. If you plan to obtain high rankings in search engines, you need to effectively plan your website’s internal linking structure, also termed as a website’s navigational structure or site architecture. The inner structure of the site must be planned adhering to the usability guidelines as well as the best search engine optimization practices.

Given below are 8 important tips to help you plan an inner structure which conforms to both usability guidelines and SEO.

Website Navigation Design

Website Navigation

Website navigation structure and behavior affect the ease with which search engine spiders can navigate through the site and index it. Your site navigation should facilitate the uninterrupted movement of crawlers within the site. 

Search engines prefer sites which are easy for them to navigate and retrieve information related to the site’s topical information, and consequently rank them higher for the site keywords. Therefore it is very important for the site to have a simple navigation structure that is easy for the spiders to crawl.

There are many types of navigation structure that can make it search engine friendly or not.

Few tips to Index more pages

Website Indexing

Want to get more pages of your website indexed by search engines? Here are some useful tips:

1.    Site structure
Make sure your sub pages are easily accessible by search engine bots. Create a sitemap page that links to all pages of your website and place a link to it from the homepage. If you have a large website, break the sitemap up in several parts and keep the total link number under 100 per page. Link from your homepage to deep pages to get them and the sites around them crawled faster.

2.    No session IDs
Get rid of session IDs. Bots rarely index pages with a session IDs because they think that those are different pages (because of the different IDs) with the same content.