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Tuesday, March 1, 2011

Google Farmer Update – How much damage it can do?

This article on the most recent change to Google’s algorithm, which impacts on websites appear in the organic search.  The article says that although Google makes more than 500 changes a year, this change will definitely be noticed.

Last week Google has made the biggest change in its search algorithm. It affected many websites that depend on Google to drive majority of their traffic. This major change is done to rank quality content higher in Google search results. Particularly pulling down the sites, which have low quality / less original content and are of no use to users. The effect is that users will find sites which wrote the original content. Google says in a blog post on Thursday that these tweaks in the algorithm will affect 12% of its search results.

People give funny names to Google’s algorithm update. Be it “Jagger update” or “Hilltop update” This is called the Google “Farmer Update”. Do you know who gives names to Google algorithm updates? Many people in search marketing world don’t know how Google updates get their names. It all started in 2003 from Webmaster World.