Bounce Rate | Exit Rate

Bounce Rate

A bounce occurs when a web site visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs.

One can calculate the Bounce Rate as:

The Bounce Rate for a single page is the number of visitors who enter the site at a page and leave within the specified timeout period without viewing another page, divided by the total number of visitors who entered the site at that page.

Where

• Rb = Bounce rate
• Tv = Total number of visits viewing one page
• Te = Total entries to page

I.e. Rb = Tv/Te

Exit Rate

Exit rate comes into play on the second (form) page after the landing. If you sell the product on the landing and take the information (payment, sign up) on the form page, look at the exit rate. If your landing page bounce rate is low but no one is buying, you might notice a high exit rate on the form page which means there is a problem.