Important Points to Remember while Developing a New Website

Clients usually develop a website by their own designers and outsource the SEO task to some one outside the company. So before the involvement of SEO consultant, the website would be completed and it is very difficult to change the design. So it would be difficult to perform on-page optimization for the Search Engine Optimization consultant. SEO is not an after thought but it should be implemented while designing a new website. For the development of a Search Engine friendly website we need to take care of a few important points. Those are website URL structure, rooms for header tags, usage of flash and other animations etc.

1. We should use header tags

After title tag, the most important tag in your website is H1 tag. So while designing a new website we should put a room for h1 tag in our website. In an SEO point of view h1 tag should be keyword rich in nature and the proper placement is on the top of a web page. It should be near to the top portion of a web page. There should be only one h1 tag on a single web page. Using more than one h1 tag on the same page is not accepted by Google and may treat as spamming. So the important points we need to note in this category are:

i. There should be an h1 tag on a web page

ii. H1 tag should be keyword rich and placed on the top portion of a web page

iii. Should not use more than one h1 tag on a single web page

2. Website URL structure

This is very important point while developing a new website. The home page should be pointed to the exact domain name and not to the index page. Another important point we need to remember is the internal link structure. The links should be keyword rich. It is equally important that we should not spam the links with keywords. Use the optimum number of keywords in the links. We should make sure that the URLs are static and not dynamic in nature. We should avoid any dynamic parameters in internal links. There should be proper internal link structure in your website and major pages in your website should be properly inter-connected. It is advised to put a link to home page from every page in your website. It can boost the Page Rank and Search Engine Result Position of your home page. So the important points to remember in this category are:

i. Avoid dynamic link structure and use static structure

ii. Proper internal link building

iii. Link back to home page

3. Usage of Images

It is better use some images on your websites. We need to make sure that there are proper alternate image texts for images on your web page. It is because search engine spiders cannot read images. One more issue is some people still using text only browsers and they cannot see the images. To overcome this limitation we need to add some alternate text for images. The alternate text should be neat and keyword rich.

4. Usage of flash and animation

It is better reduce the flash works on your website to make your website more search engine friendly. Excess usage of flash on your website can create difficulty for search engine spiders to crawl your website.

So the above points are very important while designing a new business website. If the designer can take care of these simple points, it should be easy for Search Engine Optimization consultant to promote this website in major Search Engines.