Google Penalty Advice

Google Penalty

To check for Google penalties with any degree of certainty can be difficult. For example, if your website experiences a sudden reduction in ranking for its main keyword terms it can be caused solely by a Google algorithm change or search results (SERP) update.

With any algorithm change or Google SERP update, there are always winners and losers, and when a sudden drop in rankings is experienced Google penalties are often incorrectly blamed.

If you suspect a Google penalty, it first makes sense to check whether any Google algorithm changes have been made which could be the cause of the problem

Difference between Keyword Density | Keyword Frequency | Keyword Prominence | Keyword Proximity

The difference between the following terms & how they affect search engine rankings are as listed below:

1. Keyword Density

Keyword Density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page.

I recommend using a keyword density ratio in the range of 3 to 4%

2. Keyword Frequency

Keyword Frequency refers to the number of times a keyword or keyword phrase appears within a web page.

I recommend that you ensure that the most important keyword or keyword phrase is the most frequently use keywords in a web page.

But be careful not to abuse the system by repeating the same keyword or keyword phrases over and over again.

3. Keyword Prominence

Keyword Prominence refers to how prominent keywords are within a web page.

The general recommendation is to place important keywords at, or near, the start of a web page, sentence, TITLE or META tag.

4. Keyword Proximity

Keyword Proximity refers to the closeness between two or more keywords. In general, the closer the keywords are the better.