Google Penalty Advice

Google Penalty

To check for Google penalties with any degree of certainty can be difficult. For example, if your website experiences a sudden reduction in ranking for its main keyword terms it can be caused solely by a Google algorithm change or search results (SERP) update.

With any algorithm change or Google SERP update, there are always winners and losers, and when a sudden drop in rankings is experienced Google penalties are often incorrectly blamed.

If you suspect a Google penalty, it first makes sense to check whether any Google algorithm changes have been made which could be the cause of the problem