What is Latent Semantic Indexing | LSI?

Latent Semantic Indexing helps search engines to find out what a web page is all about. It basically means to you that you shouldn't focus on a single keyword when optimizing your web pages and when getting links.

The web pages on your web site should be related and focus mainly on a special topic while using different words that describe the topic. Use variations of your keyword and synonyms. That makes it easier for search engines to determine the topic of your site.

Role of LSI in Search Engine Optimization (SEO)

Some Tips For Video Optimization

1.      Make sure that your video clips are relevant and informative

2.      Give your video a Catchy Title

3.     Upload a couple of videos to portals like YouTube and provide links back to related content and other videos on your site.

4.      Optimize your video for Important Key Phrases

5.      Good old HTML content is still a favorite with the search engines. If you want your video to rank well, you need to give the search engines something to index and rank. Surround your videos with on-page copy that can be indexed by the search engines.

6.      Keep your Videos to five minutes or less

7.      Make use of a Video Sitemap

8.      Tag your Videos

9.      Brand your Video with your Logo

10.  Remember Inbound Linking Factors

11.  Offer the Option to Embed Your Video

12.  Add Descriptive Meta Data

13.  Allow Users to Rate your Video

14.  Syndicate Your Video - Submit your video to RSS.

15.  Offer your audio and video content in as many formats as possible.

Bounce Rate | Exit Rate

Bounce Rate

A bounce occurs when a web site visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs.

One can calculate the Bounce Rate as:

The Bounce Rate for a single page is the number of visitors who enter the site at a page and leave within the specified timeout period without viewing another page, divided by the total number of visitors who entered the site at that page.

Where

• Rb = Bounce rate
• Tv = Total number of visits viewing one page
• Te = Total entries to page

I.e. Rb = Tv/Te

Exit Rate

Exit rate comes into play on the second (form) page after the landing. If you sell the product on the landing and take the information (payment, sign up) on the form page, look at the exit rate. If your landing page bounce rate is low but no one is buying, you might notice a high exit rate on the form page which means there is a problem.